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2019 by Freya Björg Olafson


website last updated Dec 2019

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Performance / Audio / Quartz Composer


Freya Björg Olafson


Lighting Design | Hugh Conacher


Costume | Norma Lachance


60 minute performance



Past Presentations:


Spark Performance | Syracuse University - Transmedia Department April - Syracuse, New York



Rapid Pulse International Performance Art Festival  June 2014 - Chicago, Illinois



DISKURS 13’ Festival  -  Geissen, Germany


Capitol Theatre Moncton - Moncton, New Brunswick


Charlotte Street Arts Center - Fredericton, NB, CAN


High Performance Rodeo - Calgary, Alberta


Crimson Coast Dance - Nanaimo, British Colombia



National Arts Center | Prairie Scene Festival  - Ottawa, Ontario 


Cluster New Music & Integrated Arts Festival

- Winnipeg, Manitoba


Reykjavík Art Museum | Sequences Real Time Media Arts Festival - Reykjavik, Iceland



OchoYmedio | Alas de La Danza (Quito) | Museo Antropologico Y Arte Contemporaneo (Guayaquil) | MACC Cine (Manta) three city tour in Ecuador


Nordic Arts Alliance | Minnesota State University Moorhead AVATAR - Fargo, North Dakota & Moorehead, MN.


Tangente - Laboratoire de Mouvement Contemporains  - Montreal, Quebec


Summerworks Theatre Festival National Series Presentation  - Toronto, Ontario


Southeastern Center for Contemporary Art | North Carolina School of the Arts | The Centre for Design Innovation - Winston-Salem, North Carolina


OFFTA | OFF-Festival TransAmeriques New Icelander and AVATAR excerpt performances - Montreal, Quebec


University of Manitoba School of Art Visiting Artist Series - Winnipeg, Manitoba



AVATAR world premiere co-presentation Winnipeg’s Contemporary Dancers | núna (now) Winnipeg, Manitoba


Marrying the physicality and immediacy of contemporary dance with the virtual ambiguities of online social networking, Avatar is a cross-disciplinary hub for experimentation and inquiry. As director and subject of her hybridized performance endeavours, Olafson engages what she calls a “duet with technology” – navigating digitally altered notions of exhibitionism, orientation, and identity.


This performance is part of an ongoing series that explores methods of creating, validating and disseminating one’s identity through the use of technology and the Internet. The work is inspired by the mantra 'I post therefore I am' whereby Internet users legitimize their existence by documenting their lives and uploading this media to personal webpages and blogs. Fragmented images from Olafson's personal life are woven together with the distorted and satirical views of various real video blogger audio and video sampling.


Since it’s premiere in 2009 as a co-presentation with Winnipeg's Contemporary Dancers and the núna (now) Festival AVATAR has since been performed in Chicago, North Carolina, Toronto, Montreal, North Dakota, Minnesota as well as Quito, Manta and Guayaquil in Ecuador. In 2010 AVATAR received the “Buddies in Bad Times Vanguard Award for Risk and Innovation” at the Summerworks Theatre Festival in Toronto. In 2013 the project toured to Germany, Alberta, British Colombia and the Atlantic region of Canada. Most recently AVATAR was performance in Chicago as part of the Rapid Pulse International Performance Art Festival 2014.


The development of this series is generously supported by:

The Canada Council for The Arts,

Manitoba Arts Council,

The Winnipeg Arts Council

& Video Pool Media Arts Center




Organizations that facilitated working process:

Tedd Robinson of 10 Gates Dancing Inc, one-week consultation at the Barn (Ontario)

Studio 303   through a workshop with (Montreal)

SĺM - Icelandic Association for Visual Artists (Reykjavik, Iceland)

PAF - Performing Arts Forum (France)

Plug In ICA 'Summer Institute (Winnipeg, Manitoba)



interview RUV - Icelandic NAtional TV

During Sequences Media Arts Festival 

Reykjavík, Iceland


1:33 minutes



Interview as part of Cluster Festival of Integrated Arts


4:30 minutes


CVS [Computer Vision Syndrome]

Video work as part of AVATAR series


3:30 minutes


A/S/L (  Age / sex / Location ]

Video work as part of AVATAR series



Brief Encounters & Sustained engagement

Video work as part of AVATAR series


10:00 minutes



video work as part of AVATAR series


3:30 minutes

Photos: Hugh Conacher